About Prahlad Kakar

Prahlad Kakar, Advertising Film Director, for Genesis Film Production, one of India’s oldest and foremost Ad film production houses since its inception in 1977. Prahlad founded his firm in 1977 and virtually invented a genre of television advertising in India in the years that followed. Prahlad has ruled the advertising world with his brand of irreverent humor, memorable brand building campaigns and has created Award winning commercials for the most reputed Corporates and agencies in India and the Asia Pacific region. After having assisted renowned feature Filmmaker, Mr ShyamBenegal he moved onto Advertising films. “To tell a story in 30 seconds in the most engaging way possible” remains Prahlad’s reason for his continued passion for ad filmmaking, even 30 years later. Known as the “AD GURU” he has been instrumental in changing the face of advertising in our country bringing in the appropriate “regional Indianness” and values into an urban context through his films, creative workshops, articles and interviews. He has helped create memorable campaigns for brands like Pepsi “Yehi Hai Right Choice Baby! Aha!”, Gold spot “The Zing Thing”, Maggie “2 minutes!”, Britannia “Ting TingTi Ting”, Limca “Zor ka Jhatka” and Maggi Sauces “It’s different”.

Some of our past Clients include:

  • Nestle (India and Pakistan)
  • PepsiCo (India, Bangladesh, Nepal, Pakistan, Sri Lanka, The Philippines, Vietnam, New York)
  • UniLevers (India)
  • Britannia Industries Limited
  • Videocon
  • Proctor and Gamble (India and Vietnam)
  • Sony Entertainment Television
  • MasterCard
  • Visa international

Through the years, these Corporates continued to communicate their brand stories through Prahlad making films that capture the dreams and aspirations of his vast target audience, Prahlad ruled the ad film making business and has won several awards for technical excellence, Innovation and creativity in advertising over the years in India. PrahladKakar won both Gold and Silver awards including” Campaign of the Year” for the Pepsi commercials at AAAI in 1996. His Public service films for Ceat won awards at the New York Festival of Advertising. Commercials directed by Prahlad have also been nominated for Lions at Cannes.

30 years down the line Prahlad Kakar, earned himself a Lifetime Achievement Award by the IAAFA in the year 1999 and Genesis was awarded the top Production House for 2 years in a row for years 2003 and 2004 by the Brand Equity. Prahlad Kakar’s aesthetic sensibilities have found shape and form in the hundred of films done over a career that spans over 40 years. His impeccable story – telling, centred around the product, has always been the key to his success.