Atul Mathur

Atul has an illustrious career in Media and Broadcast Network Operations spanning over 23 years. Atul started his Satellite Broadcast journey as Dy. Channel Manager with ZEE TV, the first Private Indian Satellite TV Channel, based out of Hong Kong. He was instrumental in establishing and launching Zee Network Channels in international territories across the globe – US 1997-98, Singapore 1995-96, Middle East 2001, UK & Europe 1996-97, travelling widely based out of Hong Kong ( 1993 – 1999 ). From 1999 till 2012 contributed in building and running Zee’s Broadcast Facility at NOIDA, arguably the largest in Asia under one-roof with over 55 play-out channels with content library housing over five hundred thousand digital beta tapes. He was also responsible for Scheduling, Presentation & Traffic Management of all network channels. Content digitization process was initiated for the group in 2010.
Atul headed the facility as Sr. Vice President till December 2012.
Mid 2013 joined Wananchi Group (Kenya) Limited, a leading home entertainment & media group in East Africa, with interests in DTH, Cable ( triple play ), & Broadcasting with ZUKU its brand name, as Head of Broadcast Operations based out of Nairobi, Kenya. Strategically planned, designed and executed its play-out facility with world class monitoring & billing systems and procedures.
Atul is considered as one of the finest experienced person in the industry for Content, Traffic & Scheduling Management, Play-out & up-link Operations and total quality management in broadcast operations. Has long exposure to creative evolution process of programming with strong acumen for revenue realization process and systems.
During School and college days ( 1975 – 1992 ) he was actively associated with All India Radio, Doordarshan, NCERT for production, scripting, direction, acting, anchoring, voice-over artist, drama voice, editing etc. He has acted in and directed many stage plays. He is credited with directing a full length feature film and few National Doordarshan Channel serials as chief assistant director between 1988-92.
A commerce honors graduate from University of Delhi with diploma in Journalism, he has a proven track record in General & Project Management, Strategic & Financial Planning, Budget & Cost Management, Operational Efficiency and Team Building.